AUCKLAND, Today: Analytic Partners has strengthened its APAC leadership team, appointing marketing analytics leader Andy Ford to the newly created role of Associate Vice President.
The appointment reflects the company’s continued growth in Australia and its focus on building deeper partnerships with clients across the region.
Ford brings more than two decades of experience across marketing science, data intelligence and commercial strategy.
He previously helped establish and grow Meta’s marketing science unit across Australia and APAC, and most recently served as Head of Data Intelligence & Measurement at Coles 360.
In the new role, Ford will focus on strengthening client service and account leadership in Australia while supporting brands navigating an increasingly complex media and measurement landscape.
“His appointment is a significant milestone in our APAC growth story and I’m excited to see the positive effects his unparallelled expertise will have on our clients.” – Paul Sinkinson, Managing Director of Australia and Asia at Analytic Partners
The appointment comes as demand grows among Australian organisations for more advanced marketing measurement and analytics solutions.
Paul Sinkinson, Managing Director of Australia and Asia at Analytic Partners said, “I’ve worked alongside Andy for more than a decade and have seen first-hand how he has grown demand and implemented impactful measurement solutions for businesses across APAC.
“As we continue to scale in Australia and the wider region, this appointment reflects our ongoing investment in senior talent to ensure we deliver the highest levels of client service and strategic account support.
“His appointment is a significant milestone in our APAC growth story and I’m excited to see the positive effects his unparallelled expertise will have on our clients.”
The hire follows other regional investments by Analytic Partners, including the recent promotion of Paul Sinkinson to Managing Director of Australia and Asia.
“I’ve long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market.” – Andy Ford
Andy Ford said, “I’ve long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market.
“Having spent years on the platform side at Meta and more recently leading measurement and retail media analytics, I’m excited to bring experience to help clients unlock more value and clarity from their marketing investments.
“I’m especially looking forward to working closely with clients with the autonomy and pace needed to turn good measurement into real commercial action- which is where the real impact happens.
“In a rapidly evolving market, marketers need trusted, agile partners who can help them make confident, evidence-based decisions.
“The future health of our marketing industry relies on more trusted measurement, which is exactly what Analytic Partners provide,” Ford added.
Analytic Partners was recently recognised as a Leader by Forrester Wave and again named a Leader in the Gartner Magic Quadrant for Marketing Mix Modelling Solutions, highlighting the company’s continued leadership in commercial analytics.
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