AUCKLAND, Today: BigAds has launched its AI-powered Agentic Planner in New Zealand, adding a new capability to its Bud HyperLocal platform aimed at making omnichannel digital campaign planning and activation much faster and easier.
For many brands and agencies, launching campaigns across display, video, connected TV, social and digital out-of-home still means juggling multiple platforms, teams and reporting systems, with setup often taking days or even weeks.
BigAds says its new Agentic Planner is designed to remove that complexity by letting marketers describe a campaign objective, with the platform then automatically building the audience, mapping relevant locations, allocating budget across channels and generating activation-ready deal IDs.
The result is a campaign workflow that can go live in as little as five minutes, cutting out much of the manual setup that usually slows omnichannel marketing down.
According to BigAds, the technology has been trained on more than a decade of campaign data from the New Zealand market, combined with insights from New Zealand Census datasets to help shape campaigns around local audience intelligence.
“We’ve spent more than 11 years helping brands run digital campaigns across New Zealand,” said David Green, CEO at BigAds.
“What we’ve learned is that the biggest barrier to effective omnichannel marketing isn’t creativity or strategy – it’s operational complexity. Campaigns still require multiple systems, manual setup and fragmented reporting.”
“What we’ve learned is that the biggest barrier to effective omnichannel marketing isn’t creativity or strategy – it’s operational complexity”
“The Agentic Planner removes that friction. You describe the campaign and the platform builds the plan, activates the channels and generates the reporting framework. In many cases campaigns can be live in under five minutes.”
The platform combines NZ census-derived demographic insights with geographic targeting tools to identify relevant audiences and locations, giving marketers a more locally informed way to plan campaigns with actionable data.
Once activated, BigAds says users can also tap its Creative assembly tool, which can turn existing assets into fully operational creative tags in seconds across certified digital channels including display, rich media, video, connected TV, social amplification and digital out-of-home.
Performance reporting is then brought together inside a single dashboard, giving marketers one place to track results across channels rather than pulling data from multiple systems.
BigAds believes the launch signals a broader shift in how media planning will evolve, moving away from the traditional process of building strategy in presentations before recreating it inside separate buying platforms.
“Traditionally, media planning starts in slides and then needs to be rebuilt again inside buying platforms,” Green said.
“With Agentic Planner, the strategy flows directly into activation. The plan doesn’t get lost in translation.”
The Agentic Planner is now available to New Zealand brands and agencies through the Bud HyperLocal platform, with BigAds inviting early partners to trial the technology.
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