AUCKLAND, Today: Omnicom Media topped New Zealand’s FY 2025 total new business rankings at group level, according to COMvergence’s latest New Zealand New Business Barometer.
The group generated $26.5 million in new business, helped by wins including Sky Network at $6.8 million, Ryman at $4.3 million and Hunting & Fishing at $3.9 million.
Publicis Media ranked second with $21.7 million, backed by Mars at $2.9 million, Asahi at $2.2 million and EssilorLuxottica at $1.9 million.
Mediabrands came in third, generating $2.5 million in total new business. At agency level, MBM took out the top spot with $16.9 million in total new business.
That result was driven by Briscoe Group at $14 million, along with Paramount at $1.9 million and Campari at $0.9 million.
PHD ranked second at agency level with $13.4 million, thanks largely to wins including Sky Network at $6.8 million and Ryman at $4.3 million.
OMD placed third with $12 million, led by Flooring Xtra at $4.8 million and Freedom at $1.8 million.
Across FY 2025, COMvergence tracked 47 media account moves and retentions with a combined value of $91 million.
Sources
Account move information is derived from industry business press and company news websites which are then validated by all the agencies studied (a total of over 900 agencies across 50 countries cooperating with COMvergence).
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