AUCKLAND, Today: PAK’nSAVE and TVNZ have launched what they’re calling the first-ever Scratch and Sniff Ad on Pause on TVNZ+, a one-off media placement running today only.
Anyone pausing content on TVNZ+ today will be greeted with the smell of PAK’nSAVE’s Hot Cross Buns, which are in stores now.
The activation adds to a run of media firsts from PAK’nSAVE and TVNZ, including the original TVNZ Splash Screen Takeover and Stickman’s summer internship at TVNZ.
“I encourage viewers to pause their shows on TVNZ+ today, get in there and give their nose an Easter treat.” – Stickman, head sniffer, PAK’nSAVE
“There’s nothing quite like the scent of fresh hot cross buns when you pick them up from your local PAK’nSAVE. After a year of work on this groundbreaking Scratch and Sniff technology, it’s finally here! Just in time for the best smelling month of the year!
“I encourage viewers to pause their shows on TVNZ+ today, get in there and give their nose an Easter treat”, says, Stickman, head sniffer, PAK’nSAVE.
“We love finding new ways to entertain our viewers, even with ads. Today we hope TVNZ+ viewers enjoy PAK’nSAVE’s Scratch and Sniff ad and of course, that they read the fine print when they do”, says, Valerie Walshe, TVNZ, Chief Revenue Officer.
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