AUCKLAND, Today: IAB New Zealand’s latest AI series event brought industry leaders together in Auckland to dig into how AI is changing creative practice.
The Future of Creativity & AI was the second event in the series, developed by IAB New Zealand’s AI Working Group.
Held at Google’s Auckland CBD offices, the session featured Emily Isle, Chief Digital Officer, MBM, Jake Calder, Founder, FugazAI and member of the IAB New Zealand AI Working Group, Jacob Chalkley, Senior UX Designer, Google, and Heath Waugh, Founder and Creative, Matter Studio.
“Our conversation explored where creative work is heading, and how marketers can use AI to enhance creativity, build trust and strengthen consumer connection, with insights drawn from thought leaders at SXSW.” – Emily Isle, Chief Digital Officer, MBM
Together, the speakers explored how AI is influencing creativity across ideation, production, culture and changing workflows.
Emily Isle said, “It was a great opportunity to share fresh insights from my time in Texas at SXSW 2026 – I got to really delve into what global innovators, creators and brands are learning about human and AI collaboration.
“Our conversation explored where creative work is heading, and how marketers can use AI to enhance creativity, build trust and strengthen consumer connection, with insights drawn from thought leaders at SXSW.”
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