AUCKLAND, Today: Specsavers is extending its Netball NSW partnership, bringing its Should’ve gone to Specsaverscampaign to Kayo SPORTS and Foxtel Netball viewers during The Suncorp Super Netball season.
Launching in Round 6 this weekend, the campaign features two integrated TVCs airing during game broadcasts and reaching fans across Australia.
Created by Foxtel’s in-house agency BALBOA, the work uses humour to show how vision issues can lead to classic netball mix-ups, while also reminding fans to stay on top of eye health.
The spots feature NSW Swifts and GIANTS players in a series of relatable moments, including a pep talk to the wrong team and a security guard mistaking a netball bib for his vest.
Following a successful Swifts partnership in 2025, Specsavers has now expanded its support to include GIANTS Netball in 2026, growing its investment in women’s sport.
“We’re excited to build on that momentum by deepening our involvement in netball and connecting with even more fans nationwide through our new integrated content partnership with Foxtel Media.” – Anri McHugh, Head of Marketing, Awareness & Consideration, Specsavers
“We’re excited to build on that momentum by deepening our involvement in netball and connecting with even more fans nationwide through our new integrated content partnership with Foxtel Media.
“This partnership gives us the perfect platform to reach the right audience at scale, but as with all our ‘Should’ve’ campaigns, the creative remains highly relatable, with a serious message at its core.
“We all know how easily mistakes can happen when your eyesight isn’t at its best, and these executions are an important reminder for netball fans of all ages to look after their eye health,” said Specsavers Head of Marketing, Awareness & Consideration, Anri McHugh.
Netball NSW CEO Tracey Scott said, “This is a really fun campaign which highlights the wonderful personalities and role models we have in both the NSW Swifts and GIANTS Netball,”
“Specsavers have one of the most respected and recognised brands in the world and they are leaders in their field. Similarly, the Swifts and GIANTS are leaders for women in sport in this country and internationally, and we love the collaboration because it works from both fan engagement and brand elevation perspectives.” She continued.
The Foxtel Media partnership, bought through EssenceMediacom, runs for the rest of the season and includes social content, billboards and live match messaging.
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