AUCKLAND, Today: TBWA\New Zealand has landed three papers as Global Grand Effie Contenders in the 2025 Global Best of the Effie Awards.
The recognition puts the agency’s work among the world’s most effective marketing efforts, spanning social good, environmental change and sustained commercial success.
The three papers recognised are:
- Teaching Kids the Good and Bad Tings about First Phones for 2degrees, in Positive Change: Social Good – Brands
- From Dreaming Big to Knowing HOW for ANZ Bank New Zealand, in sustained Success – Services
- The ANZ Good Energy Home Loan for ANZ Bank New Zealand, in Positive Change: Environmental – Brand
Joseph Judd, Head of Strategy at TBWA\New Zealand, says the recognition is a strong nod to effectiveness at a time when marketing is under pressure to prove real impact.
He says it also reflects the commercial value of long-term client partnerships and bold creative work.
“For that to be acknowledged across three distinct but equally important categories – social impact, environmental change and sustained commercial success – makes it even more meaningful and speaks to the breadth of work TBWA\New Zealand is delivering.” – Joseph Judd, Head of Strategy, TBWA\New Zealand
“At a time when our industry is being reshaped, and work has to work harder than ever, we’re incredibly proud to be counted among the global best of the best in effectiveness.
“These papers demonstrate the impact creativity can have when it goes upstream into clients’ businesses – shaping product, service and experience propositions that live beyond the confines of traditional advertising.
“For that to be acknowledged across three distinct but equally important categories – social impact, environmental change and sustained commercial success – makes it even more meaningful and speaks to the breadth of work TBWA\New Zealand is delivering.”
The Global Best of the Best Effie Awards brings together top-performing work from across Effie’s international network, judged by senior marketing and agency leaders from around the world.
The campaigns also highlight the strength of the wider Omnicom New Zealand offering. PHD and Track Tribal were media and customer partners on the ANZ papers, while OMD was media partner on the 2degrees paper.
The latest recognition adds to a strong effectiveness run for TBWA\New Zealand and its clients across the New Zealand Effie Awards, APAC Effie Awards and the IPA Awards.
It also backs the agency’s focus on disruptive creative thinking that delivers strong commercial outcomes for clients.
Share this Post
