AUCKLAND, Today: Entries are now open for the 2026 Effie® Awards Aotearoa, with the programme celebrating 25 years of recognising marketing effectiveness.
The milestone year is being marked alongside long-standing partner TVNZ, as the awards continue to spotlight strategic rigour and proven impact across the industry.
Murray Streets, Convenor of Judges says “Effie are the industry’s gold standard, not for the campaigns we liked the most or that we thought were the most original, but for the campaigns that achieved the most.
“I will be asking this year’s judges to focus on commercial results, a clear demonstration of causality, and prioritising cases that demonstrate ongoing proof, beyond the short-term, of the work’s effectiveness.”
“Effie are the industry’s gold standard, not for the campaigns we liked the most or that we thought were the most original, but for the campaigns that achieved the most.” – Murray Streets, Convenor of Judges
The 2026 programme also introduces Effective Advertiser of the Year, a new accolade recognising the advertiser organisation with the strongest overall performance across the awards.
The winner will be decided through a weighted points system, based on Finalist, Bronze, Silver, Gold and Grand Effie wins.
With entries now open, agencies and marketers are being encouraged to submit campaigns that show clear thinking, strong strategy and measurable business results.
The 2026 awards ceremony will be held on Thursday 22 October at the Auckland Convention Centre.
Early Bird entries close on Thursday 16 July.
- To find out more about the Effie Awards Aotearoa, click here
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