AUCKLAND, Today: Westpac NZ has launched a new Chopper Appeal campaign with a very human helicopter at its heart, literally.
Created via Goldilocks, Westpac’s dedicated agency model from Omnicom Oceania, the campaign shows that the chopper can only take off when people get behind it.
Rolling out this week, the work is led by a 60-second hero TVC, supported by 30, 15 and six-second cutdowns, plus OOH, digital and social.
A dedicated social idea will also launch in the coming weeks as part of the Chopper Appeal, before broader brand work follows.
Directed by Daniel Warwick from Scoundrel, the lamington-inspired hero film starts with something wonderfully small: a two-dollar bake sale cake.
“When our agency partner Goldilocks suggested building a rescue helicopter made of real people to show that if we all work together, we can create something bigger, our team were all in. The result is phenomenal and I can’t wait to see the impact the campaign has.” – Sarah Williams, Westpac NZ CMO
From there, things get much bigger, landing on the iconic Airbus H145 Westpac chopper, built entirely from humans and without the help of AI.
Goldilocks CCO, Dan Wright says “Like so many other categories, the banking category is yearning for something new. We’re starting with a new way to remind people of the phenomenal things we can do together.
We hope they love it, but most of all, we hope they get together to help make this critical life-saving service possible – especially Jeff.”
Westpac NZ CMO, Sarah Williams says “When our agency partner Goldilocks suggested building a rescue helicopter made of real people to show that if we all work together, we can create something bigger, our team were all in. The result is phenomenal and I can’t wait to see the impact the campaign has.”
Westpac NZ has supported the rescue helicopter service for more than 40 years.
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