AUCKLAND, Today: NZME has picked up another global nod, with the NZ Herald recognised at the INMA Global Media Awards for its newsroom reinvention.
The NZ Herald won Best Innovation in Newsroom Transformation, following a major overhaul of how its newsroom was structured and how journalism is delivered across platforms.
The annual INMA Awards celebrate innovation, strategy and transformation across media organisations around the world.
NZME also secured second place in three categories: Best Use of an Event to Build a News Brand for BusinessDesk’s CEO Index, Best Use of Video for Herald NOW, and Best Revenue Diversification Strategy.
The winning newsroom project reshaped the NZ Herald around two key functions.
A live desk was created to focus on breaking news and free content reach, while nine specialist desks were built around investigative and enterprise journalism to deepen subscriber engagement.
NZME also launched Herald NOW, a weekday live-streaming video news channel, while automation tools were introduced across newsroom production.
“Winning this award on a global stage is a tribute to our teams across the country. We now have a completely different structure, with new roles, new ways of working, new tools and platforms, all focused on serving New Zealanders wherever they get their news.” – Murray Kirkness, NZME Editor-in-Chief
The changes also brought editorial, marketing, subscriptions and digital advertising together into a single publishing division, which is not exactly a small shuffle of the furniture.
Murray Kirkness, NZME Editor-in-Chief, credits the award to teams across the company embracing genuine change while continuing to deliver quality journalism.
“Winning this award on a global stage is a tribute to our teams across the country. We now have a completely different structure, with new roles, new ways of working, new tools and platforms, all focused on serving New Zealanders wherever they get their news.
“Most importantly, we have done all of this while maintaining our commitment to the most important part of our roles – delivering trusted, quality, in-depth and timely journalism every day.”
Michael Boggs, NZME Chief Executive Officer, says the result is a proud moment for the company. “At NZME we set out to lead the industry in how we evolve and innovate, and to have that recognised on a global stage is something we are really proud of.
“We are a business that is accelerating digital innovation, and the strength of our traditional platforms like print and terrestrial radio alongside that is what makes our offering so powerful for audiences.”
NZME was also named a finalist for Best Client Advertising Campaign for the NZ Herald and The Alternative Commentary Collective’s Live Odds campaign with TAB NZ, earning an honourable mention from the judges.
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