AUCKLAND, Today: Quantum Jump has launched a new campaign for Firth that gives concrete brick veneers, paving and retaining a fresh look, positioning masonry as a modern, affordable and aspirational choice for Kiwi homes.
Called Design Moments by Firth, the platform centres on the role Firth Masonry products play in shaping spaces and the everyday moments that happen within them.
From freedom and connection to indulgence, each execution links a meaningful life moment with a Firth product, showing how masonry helps create the backdrop for the way people live.
“We recognised that while some high-end homes have begun embracing masonry products as design features, this change in thinking has yet to reach the wider market.
“We wanted to accelerate this and really celebrate the affordable beauty of our masonry products. I’m thrilled with how the team at QJ have re-visioned Firth Masonry as design-led, it should really resonate with homebuilders, architects, and homeowners” said PJ Morris, Head of Customer Experience and Marketing.
“Redefining masonry to challenge expectations, this campaign shows that design isn’t just about how things look or function but how they make us feel.” – Wayne Pick, Creative Partner, Quantum Jump
“In addition, the materials produced include a beautiful presentation pack with inspiring photography and use cases that will stimulate excitement in consumers looking to build their dream home” continued PJ Morris.
Quantum Jump says the work is about shifting masonry beyond pure function and showing the emotional role it can play in the home.
“Redefining masonry to challenge expectations, this campaign shows that design isn’t just about how things look or function but how they make us feel” said Wayne Pick, Creative Partner at Quantum Jump. “It reveals Firth masonry as the unexpected foundation behind life’s most luxurious emotional moments.”
The campaign spans social, display and direct comms, supported by a tactile sales kit for Firth customers, designers and architects to use with homeowners.
“The sales kit not only inspires consumers, but allows them to see, touch and feel the products, evoking multiple senses that bring the design moments to life” says Wade Hargreaves, Senior Product Marketing Manager.
CREDITS
Client: Fletcher Building Heavy Building Materials Division (Firth)
Head of Customer Experience and Marketing: PJ Morris
Senior Product Marketing Manager: Wade Hargreaves
Marketing Assistant: Maria Tunai
Creative Agency: Quantum Jump
Creative Partner: Wayne Pick
Creative Partner: Drew Ayers
Creative Director: Kelly Elcock
Digital & Production: Justin Biddle
Group Business Director: Helen McGrath
Account Manager: Maddi Stewart
Account Executive: Regina Tao
CEO: Ben Goodale
Media Agency: Contagion
GM Media: Suzanne Breslin
Digital Media Manager: Mitchell Everest
Further information: Ben Goodale, Quantum Jump – 021 541 315
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