AUCKLAND, Today: Bastion has named Madeleine Leonard as Marketing Manager, reporting to Bastion ANZ CEO Cheuk Chiang.
Madeleine brings global experience in comms, stakeholder engagement and integrated marketing across big corporates and boutique agencies.
At Dentsu, she drove strategic employee initiatives, comms, and executive operations across multiple markets, aligning teams and delivering commercial impact.
“Madeleine’s appointment signals a new chapter in how we tell our story,” said Chiang. “Her breadth of experience from integrated marketing and executive alignment to internal engagement and communications makes her a powerful asset as we sharpen our focus on sales and marketing to fuel our next phase of growth.”
“I’ve long admired Bastion’s bold ambition to put brands, organisations and people in a position of strength, constantly looking for ways to solve challenging client problems.” – Madeleine Leonard
At Bastion, she’ll lead the marketing strategy—elevating brand visibility, supporting business growth, and aligning with commercial priorities across the group.
She’ll partner with Chiang and agency leaders to tackle clients’ most critical marketing challenges.
“I’ve long admired Bastion’s bold ambition to put brands, organisations and people in a position of strength, constantly looking for ways to solve challenging client problems,” said Madeleine.
“Joining a business that values client centricity, creativity, agility and people so highly is energising, and I look forward to helping drive the next chapter of growth.”
Her appointment reinforces Bastion’s commitment to a world-class marketing function that matches the strength of its client offering.
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