AUCKLAND, Today: Go Media has shaken up the OOH game with a fresh new format — A0 Hero — a reimagined version of the classic A0 street poster, now zipping around Wellington on double-decker buses.
It’s portrait, it moves, and it’s built to deliver impact. A0 Hero blends the street-level charm of posters with the bold reach of transit media. Think of it as old-school made mobile.
“Think of it as a street poster/street furniture that moves. It offers advertisers the familiarity, affordability and accessibility of street poster format with the reach and movement of transit media,” says Go Media Managing Director Mike Gray.
The format plays nice with existing creative — from A0s to portrait digital, retail panels and street furniture — giving brands an easy plug-and-play way to boost visibility and movement.
“This is another example of Go Media trying new services and solutions for our clients. We’ll always keep innovating to find smart new ways of connecting brands to audiences.” – Mike Gray
Media rate includes production and installation, so brands can go from brief to the street without delay. Fast turnarounds, high impact — all part of the pitch.
Xero gets things rolling
First to ride the A0 Hero wave is Xero. Working with media agency Noisy Beast, the homegrown accounting platform jumped at the chance to back a bold local launch.
“At Xero, we’re always looking for new ways to connect with our community and stand out in market. When we heard about the A0 Hero bus side format running through the heart of Wellington, we jumped at the chance to get involved,” says Xero New Zealand Country Manager Bridget Snelling.
Gray reckons it’s a spot-on pairing. “This clever alignment of format and brand reflects the energy and creativity that define Wellington’s streets—and the brands that move through them.”
Built for brands and ready to go
A0 Hero is commissionable and smartly designed for agencies. Brands can often reuse existing assets, saving time and budget while getting straight into the market. “We’re always looking for innovative ways to deliver more value from the bus fleet,” says Gray.
“This is another example of Go Media trying new services and solutions for our clients. We’ll always keep innovating to find smart new ways of connecting brands to audiences,” Gray added.
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