AA Directions, NZWW, SkyWatch catch eye in latest Nielsen

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AA Directions continues to dominate New Zealand magazine readership statistics, hitting No 1 this week in the toplines of the Nielsen survey of the field in play.

Close behind were NZ Woman’s Weekly and SkyWatch.

The survey covered Q2 2016 to Q1 2017 (April 16-March 16). It provides three measurements – the latest full-year numbers, the previous period (Q1 16 to Q4 16) and a year-on-year comparison (Q2 15 to Q1 16).

The top 10 for the 12-month period were:

  1. AA Directions
  2. NZ Woman’s Weekly
  3. SkyWatch
  4. Woman’s Day
  5. Australian Women’s Weekly
  6. NZ House & Garden
  7. Hunting & Fishing NZ
  8. Healthy Food Guide
  9. The TV Guide
  10. KiaOra

NZ Geographic just failed to make the cut – but still managed to grow its readership by a respectable margin (see the link below).

Most of those on the list remained largely unchanged – except Australian Women’s Weekly which improved its position from seventh to fifth.

Not in the top 10 but reporting significant growth is Time, (up 22,000 readers). But NZ Rugby World fell by 8%.

  • View the full Nielsen Magazines Readership toplines here

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