AUCKLAND, Today: PHD has created a new campaign for MediaWorks oldies music network Magic, which aims to stimulate the emotional attachment between the feelgood music Magic plays and its audience.
The tagline Turn Up The Feel Good transposes into the creative with real people, in real situations, listening to music and having a feel good time. The creative is intended to be warm, yet vibrant and “invites people to switch their dial and have a bit of a boogie”.
This campaign rolls out in Auckland, Wellington and Christchurch across digital billboards and buses as well as TV, VOD and digital placements.
CREDITS
Client: Magic
Agency: Spark PHD
Group Content Director: Leon Wratt
Content Director: Vaughan Hobbs/Mark Smith
Marketing Manager: Abby Quinn/Vanessa Bathfield
Head of Marketing: Amanda Midgley
Creative Director: James Watt
Designer: Jay Matson/Anton Herbert
Production Company: InMotion
PR: The Public Good
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