AUCKLAND, Today: Accelerator has officially hit the New Zealand marketing tech scene, naming seasoned leader Chris Daley as Managing Partner. He’ll drive the company’s mission to help advertisers unlock growth through smarter data use and activation.
Built for today’s privacy-first, AI-powered environment, Accelerator turns disconnected marketing data into clear insight and performance. Its framework blends consultancy with precision execution to help brands grow faster, smarter, and more profitably.
Natalia Taylor, Founder of Accelerator, says Daley’s appointment reflects their ambition. “Chris brings an outstanding track record in building high-performance data and analytics capabilities for some of the biggest names in the industry.
“His approach is both innovative and commercially grounded, and his expertise will be instrumental in shaping Accelerator into a market leader in performance intelligence.”
Taylor has over 20 years’ global experience in media and technology. She’s also Founder & CEO of Momentum Group NZ and serves as Innovation & Technology Lead at IMANZ, alongside running one of New Zealand’s leading independent media agencies.
“Chris brings an outstanding track record in building high-performance data and analytics capabilities for some of the biggest names in the industry.” – Natalia Taylor
Daley’s career spans more than 20 years across media, marketing, and analytics. He’s led product innovation and advanced analytics at Omnicom Media Group and Annalect, and was Chief Intelligence Officer at Hearts & Science, with earlier international roles at WPP.
Chris Daley says, “When Natalia and I first met, it was immediately clear we shared a vision for the future of our industry and the innovation it demands.
“Accelerator is an exciting opportunity to build something truly future-focused from the ground up, and importantly, we’re building it right here in New Zealand.
“The marketing landscape is shifting fast — brands that master their data strategy and embrace AI and tech innovation will win. Accelerator is here to make sure they do.”
Daley has already started in his new role, which is based at Momentum Group’s newly opened office space in Ponsonby.
Share this Post
