Adfest enlists Kiwi design director

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Chris Flack, the design director of Strategy Creative’s Christchurch studio, has been selected to join an international panel of leading designers at Adfest in Thailand on March 21-24.

Flack will join five other world-renowned designers to judge the design and print craft category in the resort town of Pattaya next week. He’s the only judge from Australasia.

“It’s an honour to be joining such a distinguished group of judges,” Flack says.

“I’m really looking forward to seeing and judging the design work of some of Asia’s top designers in what is a very exciting time for creativity in the region. Asia has quickly become the centre of the economic world, but it’s also becoming one of the world’s top hubs for creative work, too.”

The design and print craft jury panel is headed by Melvin Mangada who’s highly regarded for raising the flag for Philippine creativity around the world.

“Melvin and his agency have produced incredible work that’s set new benchmarks for the Asia region,” Flack says. “I’m looking forward to meeting him and the other judges to learn from and share notes with each other.”

A very good year
Flack’s appointment comes off the back of a big year for Strategy Creative, which has studios in Christchurch, Wellington, Auckland, Sydney, and Tokyo.

The Christchurch studio was awarded excellence by Tokyo Type Directors’ Club for its rebranding of Dalman Architects, and the TEDxChristchurch 2017 identity Flack devised and implemented ensured a highly successful sold-out event.

“Including me on the judging panel is a testament to the great work Strategy continues to produce,” Flack says.

“We may be at the bottom of the globe geographically, but New Zealand is front and centre of some of the world’s best design.

“There’s a youthful and raw energy in the Asia Pacific design community; rules are being broken and traditional approaches are being challenged. It’s an incredibly exciting time to be a designer.”

Adfest runs from Wednesday 21 March to Saturday 24.

About Strategy Creative
Strategy Creative is an international network of boutique agencies producing award-winning design and advertising around the world. The group was founded in 1992 in Christchurch and now has studios in Christchurch, Wellington, Auckland, Sydney and Tokyo.

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