AUCKLAND, Today: Adidas has gone big on Karangahape Road, teaming up with Phantom Billstickers to bring the Superstar to life with a hand-painted campaign you can’t ignore.
The black-and-white mural towers over Karangahape Road, bold and unmissable. It’s not just a nod to the iconic shoe — it’s a mash-up of craft, culture, and serious brand heritage.
Street posters across the city back the mural up, reinforcing the vibe. It’s a campaign that refuses to blend in, claiming space and attention on every level.
This isn’t vinyl slapped on a wall. It’s pure hand-painted skill from Phantom’s artist network — a team trusted globally for next-level precision and impact.
“It’s not just about scale, it’s about presence. And when a brand like Adidas goes this big, we make sure it lands with real weight.” – Connor Lucas-Dyer
“Hand-painting demands attention. It slows people down,” says Connor Lucas-Dyer, Creative Lead at Phantom Billstickers. “It’s not just about scale, it’s about presence. And when a brand like Adidas goes this big, we make sure it lands with real weight.”
Phantom’s murals are part of New Zealand’s visual identity now — they’ve spent decades painting stories across our cities. From underground gigs to world-famous launches, Phantom’s always been about connecting brands to the streets.
And this mural? It’s already a piece of K Road history.
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