AUCKLAND, Today: The Association for Data-Driven Marketing & Advertising (ADMA) and the New Zealand Marketing Association (NZMA) have struck a landmark deal to boost marketing capability across Australasia through a future-focused collaboration.
As part of the agreement, NZMA will endorse and promote ADMA’s Capability Compass across New Zealand, giving members and marketers access to a data-driven tool that identifies, measures and develops team skills.
NZMA will also align its curriculum with ADMA’s 65-skill framework, ensuring consistency with industry standards and helping marketers keep pace with a rapidly changing environment.
Developed with industry leaders, the Capability Compass provides New Zealand marketers with a strategic assessment tool that benchmarks capability, highlights strengths, and guides investment in the skills needed to stay ahead.
The tool evaluates 13 core capabilities and 65 skills across strategy, execution and analysis. It benchmarks against industry standards while offering personalised recommendations and structured pathways for building future-ready teams.
“This partnership with NZMA opens up access to ADMA’s world-leading Capability Compass for New Zealand marketing leaders.” – Andrea Martens, CEO of ADMA
Andrea Martens, CEO of ADMA says, “Marketers across Australasia face the same challenge – building capability at the pace that change demands.
“This partnership with NZMA opens up access to ADMA’s world-leading Capability Compass for New Zealand marketing leaders, a vital step in giving them evidence-based clarity to understand skills, close gaps and make confident decisions about team development.
“This is central to ADMA’s vision of bringing marketers forward into the next era of marketing – equipping them with the tools to navigate what’s ahead. Together we’re creating a shared standard for capability that helps our profession move forward with clarity and impact.”
John Miles, CEO of NZMA says, “Capability has always been central to what NZMA does. By endorsing the ADMA Capability Compass, we can give New Zealand marketers a proven framework to benchmark skills, identify gaps and plan with confidence.
“Working with ADMA ensures our members are aligned to the same standards as their Australian peers and ready for the opportunities ahead.”
With ADMA’s expertise in capability and NZMA’s strong local network, the partnership is set to accelerate skills growth and establish a unified vision for marketing standards across Australasia.
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