SYDNEY, Today: In Marketing We Trust is on a hot streak, landing seven big-name clients and beefing up its team with senior hires across media, SEO and data.
New wins include Grab, OCBC, Bark.com and TPG Telecom (which covers Felix, Vodafone and iiNet) – a major boost for the independent digital marketing agency.
The new partnerships span digital performance, SEO, analytics and consulting, with brands tapping the agency’s ability to run complex, multi-market programs with real, measurable results.
“These are significant wins which span the whole of the APAC region,” says Paul Hewett, CEO of In Marketing We Trust.
“We’re proud to welcome these brands into the fold – and even prouder of what it says about our team, our delivery and the mission we are on to help marketers through the rapidly evolving digital ecosystem.
“These partnerships reflect the kind of work we want to be doing: complex, regional and commercially accountable.”
To support the growth, the global team has grown to 84, with hubs in Australia, Singapore, Europe and North America – plus new hires across media, SEO and analytics.
“We’re proud to welcome these brands into the fold – and even prouder of what it says about our team, our delivery and the mission we are on to help marketers through the rapidly evolving digital ecosystem.” – Paul Hewett
Matthew Todd steps in as Head of Performance Media, bringing his Atomic 212 experience and a sharp enterprise-level media background. He’ll oversee media delivery worldwide.
Joining him are SEO pros Zoe Sharry (ex-Finder) and Ethan Wong, both focused on technical optimisation and content-led strategies for large-scale clients.
The team also includes fresh data engineers and analytics strategists to keep up with demand for AI-powered decision-making and smarter measurement.
“Winning the work is one thing – delivering on it at scale is another,” says Hewett. “We’re pleased to welcome Matt, Zoe, Ethan and the rest of our new hires into the team. They bring sharp thinking, deep experience and the kind of delivery mindset our clients value.”
“I’ve got confidence that this team knows how to drive outcomes – not just outputs.”
With regional teams locked in and more brands coming onboard, the agency’s now focused on delivering at speed, with real performance and long-term value across APAC and beyond.
The momentum follows a few internal shifts too – including a new COO and the launch of its first-ever advisory board.
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