Arrivals & Departures: DAN’s Amplifi lures media veteran

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Dentsu Aegis NZ’s strategic media investment division Amplifi has appointed Anna Lawson as trading manager, based in Auckland.

Lawson has 20 years’ experience in media and sales, working for media brands such as TVNZ, ITV and MediaCom in London, and most recently at Dynamo, where she was responsible for all offline implementation across Spark, Skinny, Lightbox and BMW.

The appointment follows the launch of Amplifi New Zealand in January this year under the leadership of Richard Pook.

“I’m thrilled to have Anna joining the Amplifi team at an exciting time for DAN,” Pock said. “Anna has a wealth of buying knowledge and experience which will prove invaluable as we build out our offline trading and investment management capabilities here in New Zealand.”

Anna Lawson said: “Amplifi has been on a strong upward trajectory and I’m looking forward to helping drive their continued growth in this role.”

Amplifi is DAN’s media investment arm, with the goal of identifying opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.

Anna Lawson joins on Friday.

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