AUCKLAND, Today: Amplify is proving once again why it’s a force in the creator world, with four of its talents landing nominations in the 2025 TikTok Awards, including the big one, Creator of the Year.
Covering entertainment, food, and lifestyle, the shortlist shows how creator-led content continues to shape culture, with Amplify at the centre of it all, nurturing talent that truly connects with audiences.
Now in its fourth year, the TikTok Awards celebrate creativity and influence across Australia and New Zealand, featuring 14 public-vote categories like Creator of the Year and Entertainment Creator of the Year.
The 2025 Amplify nominees are:
Latisha Clark (@latishaclarkk) – Creator of the Year
Known for her unfiltered, fun, and super relatable lifestyle content, Latisha’s carrying on a family legacy – her mum, Kat Clark, won the same award in 2022. With 3.7 million followers, she mixes humour, heart and authenticity like no one else.
Tom Smallwood (@tom.smallwood) – Food Creator of the Year
Tom’s fast-growing audience can’t get enough of his hilarious food reviews and viral creations. His first book, Tom’s Diner, drops on 11 November, thanks to Amplify’s talent team. He’s been with Amplify since 2019.
Aicha Robertson (@aichark) – Entertainment Creator of the Year
Aicha’s known for her vibrant, personality-led storytelling and fashion flair. She’s headed to the UK premiere of Wickedwith Universal Pictures and has worked with Netflix, Prime Video, and L’Oréal. Amplify’s represented her since 2025.
Rachael Evren (@rachevren) – Entertainment Creator of the Year
Rachael’s cinematic comedy, acting chops, and cosplay content have earned her a massive following. After Love Island Australia, she’s now starring in The Traitors season three, secured via Amplify’s Screen division.
This marks the fourth year in a row Amplify talent has appeared among TikTok’s top creator categories, proof of its instinct for spotting what’s next in culture.
“Having four of our creators recognised across major categories is a proud moment for the entire Amplify team,” said David Arthur, Head of Talent at Amplify.
“These nominations aren’t just about numbers, they’re about storytelling, consistency and community. Our creators genuinely connect with their audiences, and that’s what cuts through.”
“It’s not a coincidence that Amplify talent keeps showing up in these lineups,” added Sonja Stindl, General Manager at Amplify. “We’re obsessed with growing meaningful creator careers, not just viral moments, and it’s exciting to see that resonate with both audiences and the industry.”
Fans can vote once per day per category by heading to the in-app voting hub.
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