AUCKLAND, Today: The TVNZ Marketing Awards, held last night at Spark Arena, unveiled the induction of Andrew Stone into the Marketing Hall of Fame. Stone was ceo at Saatchi & Saatchi from 2004 to 2009, and founder of Droga5 NZ in 2010. Scroll down to view his profile.
The big winner of the night was Spark and marketing partner Proximity New Zealand, taking out the Supreme Award, Excellence in Data Insights Strategy, Excellence in Marketing Communication Strategy, Excellence in MarTech Strategy, Excellence Utilities/Communications Marketing Strategy, and Best Overall Marketing Campaign.
Hosted by the NZ Marketing Association, the awards are now in their 32nd year. Last night, they recognised winners across 30 categories, spanning the Marketing Excellence Awards, Marketing Campaign Awards, and Individual Awards.
“The awards recognised winners across 30 categories. MC was Hilary Barry, who welcomed 1000 guests to Spark Arena.”
MC for the night was Hilary Barry, who welcomed 1000 industry professionals who turned out to support the 130 finalists.
The judges said Spark’s use of data was intelligent and “gives the lever to the consumer to self-manage and enact with the business in a new way”.
As for the Best Overall Marketing Campaign, the judges said: “this campaign will continue to deliver ongoing ROI for the business and no doubt continue to delight customers”.
This year’s Marketing Team of the Year was awarded to Rockit Global.
Other winners included Simon Hofmann of Kiwibank and Shavawn Jacobsen of Counties Energy, who took home the Marketer and Up-&-Coming Marketer of the Year Awards respectively.
- The winners list
- Andrew Stone profile
- The judges
- The sponsors: TVNZ, oOh!media, Are Media, TRB, Reach, Stuff, Cartology, NZME, ThinkTV, and Google.
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