AUCKLAND, Today: Lightweight Media has officially launched with award-winning creative director Ant Farac at the helm, specialising in sharp short-form content and brand-funded entertainment. The new studio is powered by strategy consultancy These Guys I Know.
Designed for speed and quality, Lightweight Media works directly with brands or alongside agencies without in-house content creation teams, offering fast turnaround solutions without losing craft.
Farac brings decades of experience, including leadership roles at MediaWorks and Discovery Networks, where he helped build brands like THREE, ThreeNow and Newshub, plus launched major reality franchises such as X Factor, The Block and Dancing with the Stars.
His career also spans Bro’town, the factual series Heavyweight with Dave Letele, and developing brand identities for Newsroom, South Pacific Pictures and TVNZ’s Snackmasters. Now, all of that experience is available direct to brands through Lightweight.
“Every brand today is, in effect, a media brand. That requires smart thinking about where to put resources and creativity, because it’s easy to get buried under the weight of content creation.” – Amanda Wilson

Lightweight Media complements Heavyweight Media, launched in 2023 by These Guys I Know, offering long-form factual and broadcast production. Together, they give brands flexibility across both fast and big-scale content needs.
Farac says the approach is designed for today’s multi-platform reality. “Broadcast taught us how to capture a nation’s attention at scale – but today, the challenge is how to sustain that attention across countless platforms and formats. That’s where Lightweight comes in. We apply the craft and discipline of broadcast to short-form and brand-funded content.”
The studio’s services include AI, Premium, Corporate and Snackable content, plus developing brand-funded concepts from scratch. Backed by the strategic expertise of These Guys I Know, the focus is on helping brands move quickly while building lasting value.
“These Guys I Know strategist Amanda Wilson says, “Every brand today is, in effect, a media brand. That requires smart thinking about where to put resources and creativity, because it’s easy to get buried under the weight of content creation.
“With the right concept, creation and distribution, any brand can operate like a media brand – and we believe the future of content is lightweight.”
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