True has launched a poetic new 60sec TVC for ANZ, promoting the bank’s sponsorship of the current Sri Lanka cricket series and the upcoming Cricket World Cup. [Updating our earlier edition of this story which incorrectly credited the work to JWT.]
The theme is Make your cricket dreams come true and the message is delivered by an stirring poem, written by ECD Craig Pethybridge, and read by fans, young and old, from all over the country.
“We also sponsored the Rugby World Cup in 2011, so with cricket’s most prestigious tournament in our own backyard we wanted to continue backing our team and our country,” said ANZ ceo David Hisco.
“We want to make this summer of cricket memorable for New Zealand fans.”
CREDITS
Creative agency: True
ECD: Craig Pethybridge
Group Account Director: Clare Waldron
TV Producer: Fiona Champtaloup
Production company: Exposure
Director: Kevin Denholm
Producer – Jess Milne
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