DDB gets APAC creatives’ vote

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An online panel of Asia-Pacific creative leaders have chosen two DDB NZ entries as likely campaign winners at the Cannes Lions next month (18-22 June) – Netsafe Re:scam, and Lotto Armoured Truck.

The panel was put together by Hong Kong/Singapore-based Campaign Asia, who asked creative leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions this year. And the news outlet forbade them from picking their own agency’s work.

Campaign Asia wrote: “In the lead-up to Cannes Lions 2018, we spammed creative leaders across Asia with a simple request: Pick four or five campaigns from your market or the region that you think will (or should) win metallic lion sculptures at this year’s festival.

“The only rule? No picking work from your own agency/network. We believe this forces (or frees) our participants to think more purely about the work that moved them the most, rather than what their boss might want them to say.

“I’m a big fan of DDB NZ’s Re:Scam. It’s an idea designed to rid your inbox of internet fraud forever, so it has a real purpose.”

“We received more than 50 ‘nominations’, and we thank all the participants for sharing their opinions. We’re still taking suggestions, so if you’d like to put in your two cents, please contact us.

The ‘judges’ included Saatchi & Saatchi NZ chief creative officer Toby Talbot. See the full list on the website link (scroll down).

Talbot wrote: “From my home town, I’m a big fan of DDB New Zealand’s Re:Scam for Netsafe. It’s an idea designed to rid your inbox of internet fraud forever, so it has a real purpose.

“The solution is simple, clever and highly entertaining when brought to life through the brilliant case study (how long will it be before they introduce the Case Study Lions, I wonder).”

The favourites
These favourites have emerged (presented according to the number of nods). Campaign Asia will update this list as more feedback comes in. Click through on the site (scroll down) to see each work and read what APAC creatives had to say:

  1. Host/Havas Palau Legacy Project Palau Pledge
  2. Ogilvy & Mather Hong Kong Client: KFC Hot & Spicy
  3. BBH Singapore The Ikea Human Catalogue
  4. DDB NZ Lotto Armoured Truck (Scoundrel, Tim Bullock)
  5. FCB India Times of India – No Conditions Apply
  6. Dentsu Design Sumo Girls 82 Techniques
  7. Apple N/A Three Minutes
  8. Cummins & Partners Sydney Go Gentle
  9. DDB NZ Netsafe Re:scam (DDB Digital Team)

Those polled included: Simon Brock (CD, Digitas Sydney), Graham Drew (ECD, Grey Kuala Lumpur), Sheikh Danish Ejaz (chief brand evangelist, Penumbra), Federico Fanti (ECD, BBDO Guerrero). Derek Green (ECD, Ogilvy Sydney), Kit Koh (ECD, BBDO South China), Haruna McWilliams (APAC VP of strategy), Tomaz Mok, (co-founder, Match – part of the Leo Digital Network), Amy Naoko Morita (director of brand, Edelman Japan), Anthony Moss (ECD, WhiteGREY Melbourne), Rob Martin Murphy (ECD, Ikon), Ng Tian It (CCO, McCann Worldgroup China), Jenifer Ooi (CD, Lion Kuala Lumpur), Erick Rosa (chief creative officer (Publicis One Japan), Ajab Samrai (chief creative officer, Ogilvy ASEAN), Dan Saunders (ECD, Redengine), Paul Swann (creative partner, The Works).

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