Fight Club

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AUCKLAND, Today: It’s a sad day for pedants everywhere. The Apostrophe Protection Society has disbanded.

“At 96, I am cutting back on my commitments,” said chairman and driving force John Richards, a retired journalist from Lincolnshire.

True Grit
But M+AD, madly, keeps on with the good fight …

It’s pretty hard to miss this latest disaster. It’s truly in your face – on one of Auckland’s biggest, most spectacular digital wrap-arounds on Tamaki Drive (near the helicopter base and Mikano restaurant).

Creative agency: DDB Sydney!

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