AUCKLAND, Today: Are Media has locked in its spot as New Zealand’s biggest lifestyle publisher, thanks to a new partnership with Dotdash Meredith (DDM), the global media giant behind some legendary brands.
This move triples Are Media’s digital reach, pushing its monthly online audience past 1.5 million* Kiwis. That’s on top of its impressive monthly print reach of 1.8 million** people nationwide.
The partnership brings together Are Media’s beloved local titles like Woman’s Day, Your Home and Garden and NZ Woman’s Weekly with DDM icons like PEOPLE, Allrecipes and Better Homes & Gardens.
By blending DDM’s rich content platforms with Are Media’s trusted local voice, the partnership creates a powerful playground for advertisers to reach millions of engaged Kiwis.
“This partnership isn’t just about reach, it’s about relevance.” – Claire Chisholm
“This is a transformational moment for Are Media,” says Stuart Dick, General Manager of Are Media. “By joining forces with one of the world’s most respected content companies, we’re expanding our scale and influence across every major lifestyle category — homes, food, travel, fashion, beauty and beyond.”
With DDM’s 900,000* unique monthly Kiwi users, Are Media is also set to grow in exciting areas like tech, sustainability and finance, opening up fresh opportunities for advertisers.
Claire Chisholm, Are Media’s Sales Director, says, “This partnership isn’t just about reach, it’s about relevance. DDM’s globally loved brands offer rich, brand-safe environments that complement our trusted local content.
“Together, we’re enabling advertisers to engage high-value audiences at the moment of intent, whether it’s through premium storytelling, or display advertising at scale.”
This marks a new era for Are Media’s digital ambitions—and an exciting new chapter for brands wanting to connect with Kiwi audiences in key lifestyle categories at scale.
Share this Post
