Omnicom Media Group (OMG) has created a new role to further maximise its market leverage as New Zealand’s largest media group, promoting Scott Keddie to the position as chief investment officer.
OMG represents two big agency groups in New Zealand, OMD and PHD. RECMA reported NZ$518 million in billings in 2013 for OMG.
Scott Keddie moves from his role as group trading director at PHD Group, and he is excited about the opportunities his role will present in 2015 off the back of consistent growth over the last few years.
“The market is shaping up to be very interesting this year, with plenty of speculation going into 2015, as well as a potentially disruptive market with new supplier offerings, especially in the screen environment,” says Keddie.
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