Two new appointments at NZME.: Tracey Fox has been promoted into a new role leading a centralised group creative team. Previously, she has been general manager marketing NZME. Radio (for the past two years), overseeing marketing of all their radio brands through a time of major transformation.
The new NZME. Group Creative team will be responsible for both consumer and trade creative for all NZME. brands plus client advertising across all platforms.
“I’ve loved my time as head of marketing but am very excited to be heading back into the creative side,” Fox said.
“We’re bringing together an exceptionally talented bunch of creative types – art directors, designers and copywriters from various parts of the business to form this new creative hub. We will be working on anything and everything from print, radio, digital, video, events and activation – it’s a fantastic brief.”
Fox has spent 15 years in a creative leadership role at TBWA\Tequila in London, Singapore and New Zealand and has picked up numerous creative awards. She moved to the client side to establish the SKYCITY internal studio before joining TRN (now NZME. Radio) in January 2013.
And NZME. Radio has promoted Bek Wall to marketing director NZME. Radio. She previously held the role of head of media strategy with the company.
Wall will lead the strategy and marketing team for both consumer and trade.
“Our brands connect with audiences across a multitude of platforms,” Wall says. “The market is strong and every day we offer our clients creative integrated solutions to engage these audiences. It’s competitive and that makes you lift your game. I’ve got a great team and we are very excited about 2015.”
Wall has previously worked as the marketing manager for DTR, partnerships manager for American Express and held senior roles in a retail advertising agency and a website development company.
Wall’s new position also sees her as a member of the NZME. Radio Executive Team.
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