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Raydar bolsters shopper activation: Clemenger’s Grafton-based shopper activation agency Raydar has appointed Paul Dobbin as creative strategist – a key addition to the senior team at Raydar.

“This newly created position is the result of strong agency growth and the evolving needs of our clients in the Shopper space,” said Raydar managing director Darryl McClay. “Paul’s appointment strengthens our ability to drive innovation and maximise opportunity for our clients.”

Dobbin was most recently ECD at ApolloNation across NZ and Australia and has spent the past six years developing creative solutions and shopper strategies for some of NZ’s biggest FMCG brands.

“He’ll work closely with our creative director Aaron Taylor to spearhead our creative offering and to increase our focus on insight-led solutions,” said McClay. “Someone of Paul’s talent and experience is rare so we’re thrilled to have him on our team”.

He says Raydar enjoyed a strong year of growth in 2014 with new accounts Mondelez NZ, BIC and Bayer adding to their established client base (which includes Frucor, Pizza Hut, Cool Charm, Lion, Cerebos Gregg’s, Mercedes-Benz and Laminex).

McClay said the agency, which celebrates 20 years this year, has firm sights on the future and is embracing and leading the shift in focus to a more shopper-centric approach to activation. “We’re really excited with what the future holds and will continue to evolve our offer and invest in the right talent to help our clients win the battle in-store and beyond,” he said. “Watch this space.”

The Clemenger Group agency consists of a team of 30 shopper focused experts, led by founding director/MD Darryl McClay.

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