Colmar Brunton has appointed a media & digital director along with a new director of creative & brand strategy “to drive customer-centred growth solutions for clients”.
Kerri Tait has moved from Tangible Media to take up the newly created media & digital director role which aims to improve the impact and effectiveness of clients’ media and digital investment.
CEO Jacqueline Farman says Tait brings 20+ years of experience across publishing and multi-channel media (including stints at Fairfax and APN) and a strong network of senior level contacts making her a great strategic asset to Colmar Brunton.
Belinda Freeman is the newly appointed director of creative & brand strategy.
Previously ceo of Hypermedia, the in-store media partner to Progressive Enterprises, Freeman has a proven track record of developing successful, globally recognised, multi-market, brand and shopper research programmes that drive market share. She has held executive positions in sales and marketing, market research, data production and client service.
Farman says the appointments recognise clients’ increasing need for senior business expertise and thought leadership to help them thrive in today’s accelerated and disruptive economy.
“They’re joining an outstanding team with a track record of helping New Zealand’s most loved and reputable brands create better futures,” she said.
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