WELLINGTON, Tuesday: The New Zealand Advertising Standards Authority has today launched its new AdHelp Information Service.
“This service is part of the ASA’s commitment to adding value by sharing knowledge and expertise,” said ASA chief executive Hilary Souter.
“AdHelp is for anyone in the advertising industry who wants detailed information about ASA code interpretation, precedent decisions and the legal framework that applies to advertising. This user-pays service will help achieve the ASA vision of ‘Every Ad a Responsible Ad’.
“The ASA is 45 years old this year and has developed a considerable body of knowledge about standards in advertising,” Souter said. “We look forward to sharing that knowledge with industry through the AdHelp Information Service to support ad compliance.”
“We are keen to provide a more formal service to assist advertisers and agencies prior to ad publication or broadcast.”
AdHelp will work alongside the existing pre-vetting services for alcohol and therapeutic advertising and advertising to children and young people.
ASA chair Heather Roy said: “While the ASA has focused on its comprehensive codes and complaints process in recent years, the governance board was keen to provide a more formal service to assist advertisers and agencies prior to ad publication or broadcast.
“AdHelp is the result and we encourage the industry to make use of it.”
- More information about AdHelp: www.asa.co.nz/adhelp
- Contact Hilary Souter: 021 522 146
The Advertising Standards Authority (ASA) self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply.
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