AUCKLAND, Today: The Attention Seeker has appointed The Optimisers as its AI search and discovery partner, bringing in support across Generative Engine Optimisation, Answer Engine Optimisation and Agentic SEO.
The partnership will see The Optimisers work across The Attention Seeker’s businesses, helping the agency improve how its content appears across AI-powered search and discovery platforms.
Founded in Auckland by Stanley Henry, The Attention Seeker has built a social following of more than two million, generated more than 1.2 billion organic views over the past year, and now operates across five countries.
The agency produces large volumes of content daily for challenger brands and enterprise clients, but recognised much of its own work was not being surfaced by AI tools that are starting to replace more traditional search behaviour.
With platforms like ChatGPT, Google’s AI Mode and Perplexity increasingly answering queries directly, The Attention Seeker identified a gap between the content it creates and the AI systems deciding which brands people see and trust.
The Optimisers says up to 30% of top and mid funnel search queries are now being answered inside AI platforms, rather than driving clicks through to websites.
“We’ll be working across their entire digital footprint to make sure the content they’re already producing at scale is visible, cited, and driving commercial results in AI search. It’s going to be fun.” – Richard Conway, Founder & CEO, The Optimisers
Stanley Henry, CEO, The Attention Seeker says, “It opened my eyes to the massive opportunity I was missing out on by ignoring this part of our business and am now super excited to get it all up and running with you guys and making the most of all the content we generate on a daily basis.”
Nathan James, Executive Creative Director, The Attention Seeker says, “The Optimisers’ guidance and expertise have been invaluable in accelerating the impact of AI both within and outside of our business.”
The Optimisers’ brief covers AI search strategy and optimisation for The Attention Seeker’s own digital presence, with a focus on making sure the agency is visible and accurately cited across AI platforms.
Richard Conway, Founder & CEO, The Optimisers says, “The Optimisers work with challenger brands, enterprise and high growth companies to get measurable outcomes from AI search.
“We’ll be working across their entire digital footprint to make sure the content they’re already producing at scale is visible, cited, and driving commercial results in AI search. It’s going to be fun.”
The appointment is one of the first in New Zealand to see an organic social content agency formally bring in AI search specialists to optimise its content pipeline for generative and agentic discovery channels.
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