AUCKLAND, Today: ANZ Bank New Zealand has teamed up with TBWA\New Zealand for a new campaign celebrating the heart and soul of Tāmaki Makaurau as Auckland FC kicks off its second A-League season.
Marking ANZ’s debut as Major Sponsor and front-of-shirt partner, Auckland Forever captures the pride, diversity and spirit of Aucklanders rallying behind the city’s youngest football team.
The campaign stars 24 locals from 12 suburbs, each wearing the new Auckland FC jersey in places close to their hearts, from Grey Lynn to Manurewa, spotlighting the communities that make the city tick.
Shot by renowned Auckland photographer Tim D, the portraits celebrate the everyday faces and stories that define the city, blending art and authenticity in every frame.
Shane Bradnick, Chief Creative Officer, TBWA\New Zealand said, “We wanted to create a campaign that captures what football, and Auckland, are all about: community, connection and pride.
“We wanted to create a campaign that captures what football, and Auckland, are all about: community, connection and pride.” – Shane Bradnick, Chief Creative Officer, TBWA\New Zealand
“Working with Tim allowed us to see the city through a uniquely authentic lens. The result is a powerful, human portrait of the city we love, united behind its own team for the first time.”
Tim D said, “It’s cool to shine a light on your city and some of the things that you love about it. To me, Auckland is beautiful, but it’s really the people who make it. We got to celebrate some of the people and places that make up Auckland, and that’s what makes this campaign so special to me.”
The work rolls out across large-scale outdoor placements throughout Auckland, bringing the team’s pride and identity to life in every corner of the city.
Matt Pickering, GM of Marketing, ANZ said, “Auckland FC has quickly become a powerful symbol for the city – something that transcends postcodes and backgrounds.
“We wanted to celebrate that connection. Auckland Forever is about more than football – it’s about giving Aucklanders a shared identity, a shared pride, and a sense of belonging.”
Auckland Forever is now live citywide, running across the A-League season.
CAMPAIGN CREDITS
Client: ANZ Bank New Zealand
Agency: TBWA\New Zealand
Photographer: TimD
Producer: Sarah Jane Hough
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