AUCKLAND, Today: The Audi Q5 sits at the centre of the campaign, framed as a natural fit for Kiwis who value balance, freedom, and making time for what really matters.
The story follows creative entrepreneur and long-time Audi ambassador Steve Dunstan, whose grounded outlook reflects a distinctly Kiwi way of living. Shot in Raglan, the work captures reflective moments found behind the wheel.
Directed by Simon Waterhouse of Resonate, the film leans into quiet pauses and subtle details, letting the landscape and journey do the talking rather than big statements.
“We wanted this campaign to acknowledge the quiet moments that give New Zealanders a sense of balance – and driving through the New Zealand landscape offers the perfect chance to slow down, reset and reconnect with what matters.” – Veronica Copestake, DDB Aotearoa Creative Director
DDB Aotearoa Creative Director Veronica Copestake says, “We wanted this campaign to acknowledge the quiet moments that give New Zealanders a sense of balance – and driving through the New Zealand landscape offers the perfect chance to slow down, reset and reconnect with what matters.
Audi Marketing Manager Andrew Stephenson adds, “The Audi Q5 is built for people who want a vehicle that fits seamlessly into their lifestyle, whether they’re heading out of the city or taking time to pause.”
Blending cinematic film, photography, and digital storytelling, the campaign speaks to drivers who value thoughtful design, capability, and a calm sense of space that feels at home in Kiwi life.
The campaign is live nationwide across TV, OOH, digital, and social channels.
Share this Post
