Augusto leads global end-plastic-waste campaign for adidas

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AUCKLAND, Today: Creative agency/production house Augusto has forged an integrated campaign for adidas’ global running event Run for the Oceans.

Along with their sustainability partner, Parley, adidas pledges to help end plastic waste by picking up plastic bottles for the minutes run by participating runners around the world, between 23 May and June 8.

Featuring five global adidas ambassadors including; Dominic Thiem (Austrian tennis player), Ninali Zheng (Chinese heptathlete), Shaunae Miller-Uibo (Bahamian sprinter), Pedri (Spanish footballer), Karlie Kloss (American supermodel), this global brand campaign was shot across Santiago, Barcelona, Florida and New Zealand with all production operations running out of the Auckland Augusto office.

“This brand campaign was shot across Santiago, Barcelona, Florida and NZ with all production ops running out of Augusto Auckland.”

Michelle Walshe, Augusto’s Auckland-based ceo, said: “This campaign marks the first time in over 10 years of Augusto working with adidas, that the team have led a multimillion-dollar global brand campaign – a campaign that is one of the brand’s key focuses for 2022.

“We have always appreciated adidas’ collaboration and trust in us to deliver. It was a real honour to be able to lead the creative and production of this incredible campaign and support this collective drive for change.”

Augusto ECD Adam Thompson said: “We’re super proud of this new global campaign. The effort our team has put in alongside our client partners to pull this together has been immense and we can’t wait to see this run out around the world across the coming weeks.”

Alongside the hero spot that will air globally, Augusto have created over 1000 assets for Run for the Oceans including a global campaign rolled out across digital, retail & social for the promotion of the event and the launch of the sustainable products made with Parley Ocean Plastic.


Agency/Production: Augusto
Director: Tom Gould
Executive Creative Director: Adam Thompson
Creative: Ben Carroll
Creative: Mitch Crowe
Strategist: Oliver Sealy
Commercial Director: Amy Dufty
Account Director: Lauren Oxnam
Senior Account Manager: George Yarrell-Stevenson
Agency Producer: Brad Harvey
NZ Producer: Nikhil Madhan
Editor: Mariano Segedin
Assistant Editor: Connor Farrell
NZ DOP: Ziga Zupancic
Photographer: Graeme Murray
Head of Design: James Davison
Designer: Nina Vasiljevic
Designer: Katie Curd

Post Production

Colour Grade: Matic Prusnik
Sound Design: Amy Barber


247 Chile

Producer: Javiera Torres
DOP: Pancho Urzua
Photographer: Noli Provoste


247 Spain

Producer: Luna Lladós
DOP: Persona
Photographer: Carles Carabí


Tightrope Production

Producer: Jonathan Bossle
DOP: Zoe Simone-Yi
Photographer: Emiliano Granado

About Augusto
Founded in 2008, Augusto is a multidisciplinary creative agency/producer of content, making everything from feature films and docos, to TV shows, ads and online content

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