Aussie agency win includes Mitre 10 cordless tools brand

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MELBOURNE, Today: Full service creative agency Town Square has been appointed by leading global power tool maker Chervon as its agency of record across Australia and New Zealand following a four-way competitive pitch.

Chervon (tick the spelling) has just one brand in the market in NZ, but it’s a growing one – the EGO range of battery-powered outdoor tools (including lawnmowers) available exclusively through Mitre 10.

The Melbourne independent agency will manage brand strategy, creative, media, digital, social media, content development, activation and trade communications for Chervon’s extensive portfolio of brands.

Town Square will initially develop a fully integrated campaign for Chervon’s EGO Power Plus range of outdoor power equipment including mowers, line trimmers, hedge trimmers and blowers, with the first work due to be released in NZ in Spring.


“The first EGO work will run in NZ in Spring.”

In addition to its appointment for the EGO brand, the agency will undertake work for Chervon on a portfolio of new brands to be introduced to Australia and New Zealand over time.

Town Square director Harry Corsham said: “Chervon has ambitious plans to disrupt the status quo and significantly grow its challenger brands in markets that are relatively mature.

“Chervon is a top ten player in the global power tool industry and was founded in 1993 with its products sold in more than 30,000 stores in 65 countries.”


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