BMF shoots Sharesies

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AUCKLAND Today: Sharesies, the wealth development platform used by over 10% of New Zealanders, is launching their new campaign Let’s Get Growing, to inspire new investors to give it a go, despite your level of expertise.

The brand platform was created by BMF Australia, who did not respond to M+AD requests for a credits list.

And NZ PR shop Sling & Stone, who supplied the original information, was unable to elaborate. Consequently, the film company – presumably Australian – is unknown.


“The ads applaud being a beginner and the magic behind those first moments: A first kiss, learning to drive or even learning to play a new musical instrument.”

Sling & Stone account executive Grace Ballinger did supply some context: “The campaign dramatises the times we’ve been at the start of a journey, that’s paid off in the long run.

“It applauds being a beginner and the magic behind those first moments: a first kiss, learning to drive or even learning to play a new musical instrument.”

There are three tvcs – Driving, Saxophone, and Kiss.

That’s Saxaphone at the top of the page. View Driving and Kiss below


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