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AUCKLAND, Today: Hobsonville-based brand activation specialist Hoop has formed a joint venture with Australia’s largest pure-play co-packer LJM to fill a gap in NZ’s co-packing market.

The partnership will position the companies as a leading retail co-packing specialists for NZ suppliers, with the first run scheduled for May.

LJM employs over 500 people across seven high-tech sites in NSW and Victoria, and moves around 60 million packaged products annually for national and global FMCG, food, beverages, spirits and pharmaceuticals companies.

Hoop director Chris Hood said: “The aim of the joint venture is to be the go-to service provider for all co-packing requirements in the NZ market, enabling local suppliers to design and build specialist promotional activities.

“The co-packing industry in NZ is fragmented. There is a huge gap in the market.”

“The co-packing industry in NZ is fragmented. There is a huge gap in the market for a dedicated co-packer to enter and drive the industry forward.

“Hoop currently has a national field team of over 350 brand activators and a promotional logistics division.”

The LJM/Hoop partnership will be able to pre-build stock into displays and the national activator team will support the install and compliance process on the shop floor. A full-service circle of promotional activation will be provided.

Markets serviced by LJM include Australia, New Zealand, Japan, China, South East Asia, Middle East, USA, UK and Europe.

About Hoop

Hoop supports New Zealand’s leading brands to look their best at retail. The company is one of New Zealand’s leading outsourced teams, specialising in replenishing shelves and activating brand promotions for suppliers within supermarkets and other big retail channels. The business has a national field team of 350+ brand activators and an in-house logistics division that combined, provides clients with the complete end-to-end retail promotional activation service.

Hoop is New Zealand-owned.

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