MA discusses ‘authentic brands’ at free breakfast event

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Marketing Association ceo Tony Mitchell is hosting a free breakfast in Auckland next month to discuss new research from the MA and branding agency Principals.

The event attempts to answer these questions: What makes a brand authentic? Why does brand authenticity matter? (“In short,” says Mitchell, “it drives sales!”)

The research will be presented by Mitchell, with Principals founding partner Wayde Bull, at the Marketing Association, 69 St Georges Bay Road, Parnell from 7am-8.30am on Tuesday 15 May.

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