AUCKLAND, Today: Get ready for snack time with a twist—Babybel has teamed up with The Pokémon Company International for a playful collab that’s set to excite Pokémon fans of all ages.
For a limited time, Mini Babybel packs will feature fan-favourite Pokémon like Bulbasaur, Charmander, Squirtle and Pikachu in stores across New Zealand and Australia.
“Babybel has always been about bringing joy to snack time, and there is no better way to do that than by teaming up with Pokémon,” said a Bel Brands Australia spokesperson.
“Combining the Pokémon franchise with Babybel is a great way to create excitement for fans of both brands and to appeal to both youngsters as well as their parents.
“Together, we’re looking to deliver a delicious and entertaining way for fans to enjoy both worlds and to turn every Babybel moment into a tasty adventure.”
“Together, we’re looking to deliver a delicious and entertaining way for fans to enjoy both worlds and to turn every Babybel moment into a tasty adventure.”
The special edition packs will be sold in a 5-pk format at Woolworths, Coles and Metcash stores from early April—only while stocks last.
To boost the fun, in-store displays and influencer content on TikTok and Instagram will encourage fans to share their favourite Pokémon Babybel moments.
Whether it’s powering up for a Pokémon battle or just grabbing a fun, nutritious snack, this tasty combo is sure to hit the spot with Trainers everywhere.
Share this Post
