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NZ toilet tissue brand Earthcare’s new campaign introduces viewers to a grooving grizzly bear who helps around the house.

“Earthcare Toilet Tissue is all about caring for the environment,” says Work Communications account director Renee Moyle.

“And this week, Earthcare’s favourite bear has decided to take caring to a whole new level, interrupting our lives with lots of helpful, easy ways the rest of us can help care for the environment from spending less time in the shower to getting the kids to remember to turn off the TV before going to school.

With Grey Lynn production house Useful Films, Work has shot five videos – all now embedded on the Earthcare Cares website.

See the other four below.


Client: ABC Tissue – Phillip Ta
Agency: Work Communications
Managing Director: Gaylene Anderson
Creative Director: Marco Emerins
Senior Creative: Jeremy Littlejohn
Art Director: Craig Parker
Account Director: Renee Moyle
Producer: Monica Anderson
Gravitate Senior Designer: Jamie Saint Merat
Production House: Useful Films (Grey Lynn)


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