AUCKLAND, Monday: Independent media agency Together has been named as Barfoot & Thompson’s new media agency. The incumbent was OMG’s Dynamo and there was no pitch.
The appointment covers Barfoot & Thompson’s brand and central marketing activity and will see the agency working across across strategy, data, ad technology and media planning / buying.
Barfoot & Thompson say Together was chosen for its strategic approach, independence, and collaborative working model.
Barfoot & Thompson ad manager Caroline Dobby said: “We were looking for a media partner that could help us create competitive advantage through outstanding media thinking.
“We were really impressed by Together’s team, digital and data capabilities and their collaborative approach to bringing media and creative thinking together.”
“We were impressed by their team, digital & data capabilities and collaborative approach to bringing media and creative thinking together.”
Together managing partner Rufus Chuter said, “We’re delighted to be partnering with Barfoot & Thompson to help continue their incredible success story. Real estate is a dynamic, competitive category that’s ready for fresh thinking.
“The appointment arrives as the agency passes its second birthday and celebrates recent highlights including being the most awarded independent media agency at the 2020 IAB Digital Advertising Awards and the recruitment of data heavyweight Torsten Stolt to lead the agency’s data practice.
The Barfoot & Thompson and Together partnership is effective 1 December 2020.
About Together
Together is one of New Zealand’s fastest growing independent media agencies. The City Works-based agency brings creativity, technology and data together to create growth. It works with a range of clients as both retained media agency and consulting partner with flexible working modes that fit around clients’ business. With a focus on joined-up marketing, Together brings traditional marketing discipline and cutting edge enablement technology back together.
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