AUCKLAND, Today: Bastion Shine is bolstering its PR, Corporate, and Social teams with four key hires across its Communications and Experience division.
Camille Middleditch steps in as General Manager of Communications, bringing deep experience in reputation management, stakeholder engagement, and media relations to expand the agency’s corporate communications offering.
Claire Matthews joins as Director of Content, a new role focused on crafting culturally relevant, high-impact social and digital content that moves fast and connects deeply.
Jordan Taka-Smith comes aboard as Social Content Manager, driving social-first creative ideas and execution, while Krystal Megan Warren strengthens the agency’s earned and influencer game as PR Senior Business Manager.
Earlier this year, Briar Atiga joined as PR Business Director, contributing to major activations like Spark’s ‘Bring the Ding’ and Lotto’s sponsorship of the Polar Bare race at The Remarkables.
“We’re seeing significant growth in corporate communications and social content creation as more organisations look to connect brand, reputation and business strategy.” – Joanna James, Managing Director of Communications and Experience
Holly Dean, General Manager of Social says, “As clients shift to more agile, channel-first content models, we’ve built a team that blends creative leadership with production rigour and implementation expertise.
Claire brings a wealth of experience directing and editing social content for beauty and lifestyle brands, while Jordan brings drinks industry insight, Māori-led business experience, and a deep love of platform culture. Together, they’ll help us raise the bar on content craft, speed, and cultural relevance across every client touchpoint.”
Joanna James, Managing Director of Communications and Experience adds, “We’re seeing significant growth in corporate communications and social content creation as more organisations look to connect brand, reputation and business strategy.
Our work increasingly spans corporate reporting, thought leadership, research and M&A communications, alongside social and content strategies that bring these stories to life across every channel.”
The appointments follow several new business wins in corporate communications, consumer PR, and social media, including NordEast Vehicle Group (Volvo, Polestar and Geely), Reece and Jade Software, cementing Bastion Shine’s place among New Zealand’s top integrated consultancies.
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