New Bauer site targets all Kiwi women

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Bauer Media has completed its To Love network with the launch of new website Now To Love, which the publisher hopes will become New Zealand’s biggest site for women on all things lifestyle and entertainment.

Now To Love brings together extended online content from the teams behind New Zealand Woman’s Weekly, Woman’s Day, Good Health Choices, The Australian Women’s Weekly NZ, Simply You Style and Next – all in one digital home.

The site is also publishing up-to-the minute, bespoke content, delivered by a dedicated online editorial team led by Bridget Jones (who’s also ed of NZWW). Jones and her team will focus on creating editorial and commercial content across the core pillars of Health, Parenting, Beauty, Lifestyle, Travel, Celebrity and more.

Brand-safe environment
Now To Love follows the successful model set by Food To Love and Homes To Love, where advertisers enjoy what Bauer calls “the benefits of a brand-safe environment and trusted category expertise, under one digital home that also provides scale for amplifying their campaigns”.

“Now To Love completes our digital portfolio,” says Bauer digital director Michael Fuyala.

“Following the recent launch of Noted, we now have strong market positions and deep engagement around each of our key verticals: Women’s Lifestyle and Entertainment, Food, Home, Fashion and Beauty, and Current Affairs and Culture.

“Now To Love includes dedicated landing pages for each of the six contributing brands. This means the growth and momentum the brands have through social and video will continue, for example: all existing Woman’s Day channels are retained with the content now being amplified to a wider audience.”

Woman’s Day and New Zealand Woman’s Weekly are the most popular women’s magazines in the country, renowned for their celebrity and real-life stories,” says ed-in-chief of both titles Sido Kitchin. “We are excited to bring our unique content – particularly video – to the biggest dedicated online site for women in New Zealand with the proven To Love model.”

Meanwhile, Now To Love will offer audiences and advertisers depth and authority in the key content categories of Lifestyle, Health, Beauty, and Parenting as the editorial teams from all the contributing titles collaborate to keep New Zealand women informed and entertained.

Half-million promo budget
The new launch is supported by a half-million-dollar marketing campaign, kicking off this week. It includes outdoor, radio, print and digital, with a particular focus on social, video, display and editorial content distribution.

Now To Love also features an evolved suite of advertising products that focus on optimising the performance of native content and video, using data to amplify the effectiveness of content campaigns. “These complement our highly commercial editorial teams, who are focused on engagement over clicks,” says Fuyala.

“Together, they cement Bauer Media’s position as the go-to for contextually relevant, world-class native content campaigns, targeting women.”

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