BBDO, DDB, Shine, Alt make finals at One Show

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BBDO NZ agencies are also leading the way at the shortlist stage of The One Show. Clemenger BBDO Wellington has five entries through, Colenso BBDO Auckland has three and DDB has one.

And in the One Show Interactive Awards, Shine Limited’s Beck’s Edison Bottle (via Gyro Constuctivists) has also made the IP/Products shortlist round (in Experimental/R&D). No other NZ agencies made the cut.

The Edison Bottle – billed as the “world’s first playable beer”, with the new single from Auckland band Ghost Wave engraved on the glass – made its public debut at SemiPermanent Auckland in May to a standing ovation from the media and design community.

The Making Of video was produced by VICE. The Shine dude talking you through the production in our featured video is Shine’s creative technologist Mat Tizard.

In the One Show Design Awards, 99 Enterprises, Whybin\TBWA\DAN and Alt Group were the NZ agencies to make the shortlist.

.99 is there for Leukaemia & Blood Cancer NZ journal resource for cancer patients, Whybin\TBWA\DAN, Auckland for Minds for Minds, and Alt Group for New Zealand Opera.

This year, all Gold Pencil winners across every discipline will be awarded at The One Show on Friday 9 May in New York City.

Silver and Bronze Pencil winners will be celebrated throughout the preceding week at separate events.

See the lot at www.oneclub.org.

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