NEW YORK, Tuesday: Clemenger BBDO Wellington and Colenso BBDO Auckland have each scored one of 12 Global Grand Effies.
Clemenger (with OMD NZ) won the Government, Institutional & Recruitment Grand Effie for New Zealand Government Unite Against COVID-19.
Colenso – with PHD Media, Platform 29, Good Oil and Liquid Studios- won their Consumer Goods & Telecom Grand Effie for Spark & Skinny Friendvertising.
“Having won creative and design thinking accolades for the same campaign, it’s great for it to be recognised for the results as well.”
Effie Worldwide ceo Traci Alford said: “Winning a Multi-Region Effie is incredibly difficult. To prove effectiveness across markets, languages, and cultures requires an insight that is strong enough to address a universal human truth that can change behaviour.”
Clemenger MD Brett Hoskin said: “It was truly a team effort. Having won creative and design thinking accolades for the same campaign, it’s great for it to be recognised for the results as well.”
There were 60 contenders for the 2022 competition, which was open to 2021 Gold and Grand Effie winners from all regional and national Effie Awards programmes.
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