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AUCKLAND, Monday: BC&F Dentsu and Subaru have produced a new campaign to introduce the new e-Boxer Hybrid to the market.

BC&F Dentsu MD Murray Streets said: “Offering the same driving capability as Suburu’s All Wheel Drive, the e-Boxer Hybrid XV, and Forester models also reduce carbon emissions by up to 19%.

“The Subaru brand has been built consistently by a focus on its AWD capability.


“The campaign is running across TV, out-of-home, digital display and in press.”

“Our e-Boxer Hybrid campaign continues to reinforce this. It’s designed to appeal to hybrid buyers who want their vehicles to be just as capable of handling demanding conditions.”

The campaign is running across TV, out-of-home, digital display and in press.


CREDITS

Client: Subaru
Creative & Media: BC&F Dentsu
Production: Dentsu Prod


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