AUCKLAND, Yesterday: The New Zealand Olympic Committee (NZOC) proudly announces a historic partnership with Beef + Lamb New Zealand, marking a significant stride in bolstering the support for New Zealand’s Olympians as they prepare for the Paris 2024 Games.
NZOC Chief Executive Nicki Nicol expressed her enthusiasm for this harmonious union, declaring, “Beef + Lamb New Zealand’s steadfast commitment to our revered athletes epitomises their unwavering dedication to the world of sports and excellence in New Zealand. We are overjoyed to welcome them into our esteemed family of partners.”
Beef + Lamb New Zealand CEO Kit Arkwright echoed the shared spirit of national pride. He likened the Olympic Games to the zenith of our national identity and celebrated the New Zealand Team’s stellar performances.
“This alliance aims to connect rural communities with the Olympic spirit.”
This alliance aims to connect rural communities with the Olympic spirit. Arkwright highlights farmers’ crucial role in fueling athletes and taking pride in nourishing New Zealand’s global success.
Olympic Rugby Sevens player and Beef + Lamb New Zealand Ambassador, Stacey Waaka, is thrilled about the partnership, seeing a powerful alliance that aligns values, inspiring Paris 2024 success.
Beef + Lamb New Zealand’s agency, BCG2, plans an engaging campaign. Creative Director Robin Powell sees it as an extraordinary opportunity to merge two iconic brands and enhance the existing campaign.
With boundless excitement for the approaching year, the partnership between Beef + Lamb New Zealand and the New Zealand Team reverberates with shared values. It harmoniously unites the heritage of agriculture and the pursuit of sporting excellence, aiming to pave the path to success at the Paris 2024 Olympic Games.
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